Palo Alto Networks: Latinx Heritage Month
Project Brief
Roles
Tasked with creating social media content for Cyber Security giant Palo Alto's social media (@lifeatpaloaltonetworks), our content was centered on celebrating Latinx Heritage Month. In collaboration with a Latina designer/illustrator (Koré Siller Ramos), the client asked for something that resonated with the Latinx community, without being stereotypical or favoring one country's aesthetic over the others.
Creative Director: Cimone Key
Design, Illustration, Typography: Koré Siller Ramos
Illustration (Dominican Fried Fish Post): Myrranda Harp
Check out the official project at https://ckcreativestudio.com/portfolio/palo-alto/
Solution
For this concept, the idea was to capture the rhythm and liveliness that bond the Latinx community together through shapes and patterns which are common across almost all Latinx countries. We combined this with Palo Alto's strong and lively brand colors as well as a very modern yet celebratory illustration style to capture the essence of Latinx public figures and beloved foods.
Posts (5/27 posts)
